"Inspired by the interiors of Tokyo-based architectural firm SANAA, we wanted to recontextualize Levi’s Made and Crafted denim while paying homage to the brand’s roots. The idea of gardening and botany was born out of the value in beautifying one’s work environment, contrasting the rugged nature of the clothes with its delicate shapes and vibrant colors.
The images also speak of the likeness between the care and delicacy of tending to a garden, to the construction of the Levi’s work wear, a longstanding work uniform for many gardeners and farmers."
Art direction: gg-ll
Styling: Raul Guerrero
Groomer: Chifumi Nambashi and Ryuta Tanaka
Models: Matthew Uebbing (Red) and Aaron Chisum (Request)